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Going Viral?

Client: The Max Planck Society for the Advancement of Science is a formally independent non-governmental and non-profit association of German research institutes founded in 1911 as the Kaiser Wilhelm Society and renamed the Max Planck Society in 1948 in honor of its former president, theoretical physicist Max Planck.

Project Objective: Scientists want to use insects to transfer genetically modified viruses to crops in order to make them fitter against pests or environmental influences. But what happens when the viruses become independent? Or the technology for the military is misappropriated? An educational, informative video about the issue at hand.

Creative Approach: Following the scientific explanations by the experts and results of the studies, we designed a video that visualises the information in an engaging way that helps transmit the knowledge, explain the problem, its history and present possible solutions.

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