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Motherhood - Take Care

Client: Cyprus Anti-drug Council.

Project Objective:
The video was created for the to offer advice to young mothers-to-be about how they can look after their body and their fetus during pregnancy, advising them on the dangers of the fetal alcohol syndrome. Due to the sensitivity of the subject matter, it was important to raise awareness of the problem and present advice in a subtle way, with priority given to expecting mothers taking care of themselves and of their baby.

Creative Approach: We wanted to use a soft tone and soft colors and techniques, to emphasise the caring nature of the video. We were inspired by aquarelle paintings, mixing traditional and digital techniques to produce an organic aquarelle animation.

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