Client: The School of Life is an educational company that offers advice on life issues. It was founded by Alain de Botton in 2008 .
Project Objective: Though one might imagine that it's the available ones who charm us, the curious truth is that very often it's the elusive, not-returning-our-calls ones that really develop a power over us. This is an educational animated video that seeks to explain the curious hold that unavailable people have over our psyches.
Creative Approach: 2D Animation